PRIVACY POLICY
AI NOW EDUCATION LIMITED
Last Updated: 2026.10.05.
Review Date: January 10.
- Introduction
AI NOW EDUCATION LIMITED (“AINOW”, “we”, “us”, “our”) is committed to protecting your privacy and safeguarding personal data.
This Privacy Policy explains:
- What personal data we collect
- How we use it
- The legal basis for processing
- How we store and protect it
- Your rights under UK data protection law
We comply with:
- UK GDPR
- Data Protection Act 2018
- Data Controller
AI NOW EDUCATION LIMITED
Company Number: 16812018
Registered Office:
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email: hello@ainow.academy
AINOW is the Data Controller for the purposes of UK GDPR.
- Whose Data We Process
We process data relating to:
- Parents or legal guardians
- Children enrolled in our programmes
- Prospective customers
- Website visitors
- School representatives (for B2B services)
- Personal Data We Collect
4.1 Parent / Guardian Data
- Full name
- Email address
- Telephone number
- Billing address
- Payment information (processed via secure payment providers)
4.2 Child Data
We collect limited child data strictly necessary for service delivery:
- First name (and sometimes surname if required)
- Age
- School year (if provided)
- Session participation data
- Learning progress notes (where applicable)
We do NOT intentionally collect:
- Sensitive health data (unless voluntarily disclosed)
- Biometric data
- Unnecessary behavioural profiling
4.3 Session Recordings
If sessions are recorded, this may include:
- Video
- Audio
- Chat messages
Recordings are used only for:
- Safeguarding
- Quality assurance
- Missed session access (if applicable)
4.4 Website Data
When visiting our website, we may collect:
- IP address
- Browser type
- Device information
- Usage analytics
- Cookies (see Cookie section)
- Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Contract
To deliver purchased educational services.
Legitimate Interests
To improve services, ensure safeguarding, and maintain platform security.
Legal Obligation
Where safeguarding or regulatory compliance requires.
Consent
For:
- Marketing communications
- Optional recordings used beyond operational purposes
Parents provide consent on behalf of children.
- How We Use Personal Data
We use data to:
- Deliver online programmes
- Communicate with parents
- Manage enrolments
- Ensure safeguarding compliance
- Improve curriculum quality
- Meet legal and regulatory requirements
We do NOT:
- Sell personal data
- Use children’s data for advertising profiling
- Share data for unrelated commercial purposes
- Sharing of Data
We may share data with:
- Secure payment providers
- Online video platform providers
- IT hosting providers
- Professional advisers (legal/accounting)
- Authorities where safeguarding concerns arise
All third-party providers are required to:
- Process data securely
- Comply with UK GDPR
- Use data only for agreed purposes
- International Transfers
Where third-party platforms process data outside the UK, we ensure:
- Adequacy decisions; or
- Standard Contractual Clauses; or
- Equivalent legal safeguards
- Data Retention
We retain personal data only as long as necessary.
Typical retention periods:
- Enrolment and billing data: 6 years (tax/legal requirements)
- Safeguarding records: as required by law
- Session recordings: limited operational retention
- Marketing data: until consent withdrawn
- Data Security
We implement appropriate technical and organisational measures, including:
- Encrypted systems
- Secure cloud storage
- Restricted access controls
- Staff training
- Password-protected platforms
However, no internet transmission is completely secure.
- Children’s Privacy
AINOW provides services to children aged 10–14.
We:
- Collect minimal necessary data.
- Require parental consent.
- Do not knowingly collect data directly from children for marketing.
- Supervise AI tool usage within structured environments.
Parents may request deletion of their child’s data subject to legal obligations.
- Your Rights Under UK GDPR
Parents (and eligible individuals) have the right to:
- Access personal data
- Rectify inaccurate data
- Request erasure (where legally permitted)
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent
Requests can be made by emailing: hello@ainow.academy
We respond within one calendar month.
- Marketing Communications
We send marketing communications only where:
- Consent has been given; or
- Lawful soft opt-in applies.
You may unsubscribe at any time.
- Cookies
Our website may use cookies for:
- Essential functionality
- Analytics
- Performance monitoring
A separate Cookie Policy may apply.
- Complaints
If you are not satisfied with how we handle your data, you may contact:
Information Commissioner’s Office (ICO)
www.ico.org.uk
However, we encourage contacting us first.
- Changes to This Policy
We may update this Privacy Policy periodically.
The latest version will always be published on our Website.